A pair of Shaquille O'Neal's measurement 23 sneakers are up for grabs this weekend for NBA's Sprite Slam Dunk Contest viewers who verify in on Philo for a virtual viewing party.

Shaq, who sits courtside throughout the show and provides commentary, will invite his three.5 million-plus Twitter followers to view on Saturday at 8 p.m. ET. Enthusiasts who verify in to the system through Philo will get virtual rewards and prizes, which includes one particular of 3 pairs of individuals kicks, which he'll award to followers with the very best comments.

Philo is one of a few services — such as GetGlue and Miso — that goal to bridge the gap among social media and Television watching. Philo, which can be accessed through an iPhone [iTunes link] or Android app as nicely, has hosted a couple of comparable activities. This includes a viewing get together for the NBC indicate Chuck back again in October, as well as Dancing with the Stars, Contemporary Loved ones and Local community.

Greg Goldman, chief innovative officer and founder of Philo, says the service is no cost at the second to the participating networks. He declined to discuss Philo's enterprise design additional. Goldman says that every time Philo has produced a viewing party, the end result has been a whole of 1 million-plus Facebook standing updates, despite the fact that only twenty,000 or so people are really observing the reveals although employing Philo. Goldman says the common Philo user has 400 Facebook close friends.