3 Facebook Commerce Success Stories

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To be sincere, there aren’t a whole lot of Facebook commerce achievement tales — at minimum not nevertheless. Facebook storefronts are nevertheless reasonably new, and most people don’t watch the social network as a transaction platform, particularly given that most 3rd-get together Facebook storefront computer software doesn’t really let transactions inside of Facebook. But there are nonetheless great reasons to set up shop on your Facebook Page.

Undertaking so can enable Facebook supporters to browse your goods prior to they’ve navigated to your internet site, help fans spread the phrase about particular goods and immediate targeted traffic from Facebook to merchandise pages on your web site.

It’s simple to get began with applications like Storefront Social or Payvment, and there’s a chance that your present e-commerce computer software presents a Facebook storefront at no added cost. Right here are 3 modest organizations that have successfully integrated retailers into their Facebook Pages.

one. BabyAndMeGifts.com

BabyAndMeGifts.com sells gifts for mothers and infants. Proprietor Jacquelyn Myers utilizes her Facebook storefront to highlight some of the most common things for sale on the site, which functions effectively subsequent to the offers and incentives that the business provides on its Facebook Page.

Myers’s Facebook store is powered by BigCommerce, the exact same computer software that runs her e-commerce retailer. She is in a position to exhibit her stock on her Facebook Page at no further price, and end users are directed to her main site to full their purchases. This differs from some other storefronts that let customers to checkout inside Facebook.

“It is an easy way for my clients to get started to store at BabyAndMeGifts.com,” Myers says. “It gives them a swift overview of what is available to buy at BabyAndMeGifts.com. They are in a position to click on a product to learn much more about it.”

Myers attributes about fifty% of her on the web product sales to her Facebook Page.

“It is a fantastic way to stay in front of buyers. I think it has been as efficient as e-mail marketing and advertising for BabyAndMeGifts.com,” she says.

2. Livescribe

When Livescribe released a new edition of its audio-recording smart pen in July, the company made the decision to rebrand its Facebook Page. Aspect of this work included adding commerce performance by way of the app Storefront Social. As with BabyAndMeGifts.com’s storefront, consumers can browse inventory on the page, but they are directed to Livescribe.com’s web site in purchase to make a obtain.

“Our target was to keep Facebook enthusiasts on our Page as extended as possible and interacting with the product,” explains Livescribe Senior Marketing Manager Brett Kaufman. “Allowing fans to ‘Like,’ share or tweet their curiosity in a specific products has helped us distribute our concept to even more consumers. Making it possible for our supporters to interact with our goods inside of Facebook just before getting has manufactured a massive influence.”

Kaufman says the business has seen an improve in income and buyer consciousness soon after the small investment of placing up a Facebook storefront. He suggests that other corporations that want to do the very same should contemplate a 3rd-social gathering provider like Storefront Social, integrate an XML feed so their storefronts updated instantly, and seize the possibility to do in-Facebook transactions if their suppliers let it.

three. Ettitude

Australia-based mostly Ettitude sells environmentally helpful products made from bamboo and organic cotton. The company’s Facebook storefront is powered by BigCommerce, which it also utilizes for its e-commerce store. Managing Director Phoebe Yu stated that although the business has logged product sales coming from the Facebook Page, she’s not confident whether or not to attribute those to the Facebook Page in basic, or to the Page’s storefront, as distinguishing among referrals from the two is challenging.

Both way, she says it’s been a great marketing technique to show Ettitude’s stock on its social space.

“You can update [the storefront] routinely, and if your content is intriguing, individuals will ‘Like’ it or share it… you can’t deliver out newsletters that regularly — that will annoy individuals,” Yu Says.

Collection Supported by Buddy Media

The Facebook Advertising and marketing Series is supported by Buddy Media, Power Instruments for Facebook. Have something new to inform 500 million men and women? Discover the greatest way to launch a new products or services on Facebook with this webinar.

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